NYSACX
{emotional intelligence infrastructure} — a framework that understands human feeling at its most fundamental level, creating pathways for authentic connection between brands and the people they serve.
The Problem
DIGITAL TRANSFORMATION // ADOPTION // AI ALIGNMENT
DIGITAL TRANSFORMATION // ADOPTION // AI ALIGNMENT
Organisations are buying technology faster than people can understand, adopt, or trust it. There is no emotional layer connecting humans, systems, and AI — so transformation efforts stall, teams resist, and technology underperforms.
Our Solution
NYSACX runs through seven practical layers that work together as one system. Instead of theory, it’s a straight pipeline: read how you feel → interpret → benchmark → respond → support.
What does that mean?
The 7-Layer Explainer
- Human Frequency Detection Wearables + modular hardware read live emotional signals (HRV, stress, micro-pattern changes).
- Emotional Signal Processing Raw signal is cleaned, structured, and prepared for analysis.
- NYSA AI Interpretation NYSA interprets the emotional state and identifies what’s actually happening.
- Context & Solution Modelling The system considers environment, timing, workload, patterns, and cultural context to propose realistic solutions.
- Benchmarking Against Human-Verified Paths AI checks its proposed solution against proven human playbooks, emotional precedents, and validated patterns.
- Adaptive Feedback Interface The system communicates the recommended action through the most natural channel — light, haptic, dashboard, or environmental cue.
- Human Mentor / Expert Support Loop Humans remain the final filter. If needed, you ask a mentor/expert/leader to review or sign off the decision.
Our Approach
We don't launch campaigns. We create moments people can feel.
Media Narrative
B2B Events
Activations
Media/Press Engagements
Aviation & Beyond
B2B Events
Activations
Media/Press Engagements
Aviation & Beyond
Creatives
Thought Leaders
Healing Environments Wellness Hubs
Digital Adoption Training
Bespoke Deployments
Thought Leaders
Healing Environments Wellness Hubs
Digital Adoption Training
Bespoke Deployments
Leadership summits
Learning Hubs
Workshops
Media
Consultancy
SaaS
Pods
EI Ecosystems
Learning Hubs
Workshops
Media
Consultancy
SaaS
Pods
EI Ecosystems
Every activation is a live demonstration of emotional intelligence in motion.
Mission & Vision
1
1
Mission
1% Happier
Movement
Movement
2
2
Vision
1% of the Global Population Sharing Our Wins
3
3
Driver
99% Don't Know the Secrets
the 1% Hold
the 1% Hold
4
4
Demand
MIT Report 90%
AI projects are failing
AI projects are failing
Our Strategy
Emotional intelligence is the product — the experience is the campaign
Every demonstration is content
Every activation is distribution
We discover secrets of success from the 1% and bring them into public systems.
NYSACX 1% influence model moves an entire community.
Live Demonstration
Not Campaign
Not Campaign
No App, No Push, Just Feeling, Reflected
Using wearables and contextual AI, we capture coherence, flow, and recovery.
B2B + Events + Activations + Aviation
Measuring calm under pressure across high impact industries
Creators + Performers + Thought Leaders
Mapping emotion as creative intelligence
Leadership + Digital Transformation
Teaching AI to listen before it speaks
Teaching Humans to communicate with AI
Teaching Humans to communicate with AI
NYSACX Founders Message
NYSACX exists to align humans, systems, and AI through emotional intelligence, using wearables and real-world environments to teach technology how humans actually make decisions.
Our network is built on decades of lived experience, a trusted community, and a clear plan to deploy emotional infrastructure at scale with partners who understand the urgency of systemic change.
We are now inviting long-term collaborators who carry natural authority and can help transmit this mission globally, as we move from refinement to activation.
Our network is built on decades of lived experience, a trusted community, and a clear plan to deploy emotional infrastructure at scale with partners who understand the urgency of systemic change.
We are now inviting long-term collaborators who carry natural authority and can help transmit this mission globally, as we move from refinement to activation.
Opportunities Road Map
1
Mission Plus APAC + MENA
2
Amfo Talent - UK + MENA
3
Awethentic Studio
4
Singapore HQ
Incorporate NYSACX AI Lab Singapore
Secure NYSACX Global AI Hub
Secure NYSACX Global AI Hub
5
Singapore Lab
R&D Lab, Pod, Media Media, AI Research
NYSACX
Supercommunicators
This is your opportunity to join our team on this mission.
1% Happier
This is your opportunity to join our team on this mission.
1% Happier
Tom Shakir, Chris Pile, Stephen Amfo, Joe Wicks
The first refusal clock is ticking…
We'll be opening the floor soon.
blue pill
or
red pill
The choice is yours
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Get into this topic in more detail directly with the founders.
Researching or deploying tech that could benefit from an emotional infrastructure solution?
We're actively looking for feedback, partners and collaborators.
All opinions welcome. 7 days a week.
Researching or deploying tech that could benefit from an emotional infrastructure solution?
We're actively looking for feedback, partners and collaborators.
All opinions welcome. 7 days a week.
© 2025 NYSACX Group Limited (UK 16490243) — Emotional Intelligence as Infrastructure